We’ve always wondered where the graphics for such products come from.
This is a sealing wax. It would be used to heat seal an envelope or a package holding something important and official; why then would it need to be called Elephant Brand or Lion Brand?
The additional `Superior Quality’ for the Elephant Brand is also intriguing. The package graphics suggest both brands compete with each other and perhaps therefore they try to stick with what is familiar and yet try to outdo each other.