design by selek design
The Corrugated ruler, a non-numeric ruler by Selek Design for Rubberband aims to bring visual silence to our lives in a world full of visually competing objects.
Erdem Selek and Hale Selek established their Oregon-based product design atelier Selek Design, in January 2016. The atelier focuses on designing everyday objects that are inspired by ordinary intuitive behaviors in the daily lives. For Selek Design, a product should be as pure and simple as water that does not leave any scent or taste behind. Their products aim to have a silent character that go unnoticed.